Outsourcing a job, especially when the job concerns making contact with potential clients and closing contracts, is not an easy decision to make. To place potential revenue in the hands of someone else, especially someone of a different culture, is not something that anyone is willing to do. It would either end up as being a huge gamble, or as an extreme measure when there are no other actions available.
This did happen to me, and I have to say first hand that I am extremely happy with the results. My decision ended up with having over four hundred contracts closed. I don’t think I myself could have done a better job, and given the same decision in the future, I know what I would need to do.
I am in the recycling business, and I deal with the big recycling firms throughout the US and Canada. I was considering expanding my business, but did not have enough time to look for other potential clients due to the amount of work that I had with my current contracts. My team was extremely busy as well, and I needed to act quickly to take care of the expansion that I believed was needed. With none of my employees ready to take on extra work, and unwilling to go through the long and arduous process of hiring a new member who would need to be trained, I looked to those who had the experience and infrastructure in place.
In short, I outsourced.
My instructions were simple. Outlining my business to them, I asked them to look for potential clients, mark them, make contact and give them my offer. There was some difficulty at first with us establishing how to look for contacts, but I specified that they use google search as well as the local on-line directories available.
Once they had the potential clients, they made the call and made first contact. Of course, there were instructions as to what the primary offer would be and so on, but the end point is they were able to close 400 contracts for me, and this is an impressive number considering that these people were off shore and were from a totally different culture. It only means one thing: these are highly intelligent and highly trained individuals who know exactly how to approach a problem and provide the proper solutions. I am extremely happy with the results, and would not hesitate to hire the again.